Picnic aimed to entertain children from 6 years old on a car journey.
Menu consists of foods that relate to driving and cars e.g, Rocky Road and
'Brake' bar. Colours and typeface derive from the UK Transport system,
and the box is based around a car boot. Elements like Road Sign bingo
cards (to be played whilst on the road) and a hidden spare tyre have
been added to make the journey less mundane and boring.
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